Kochava - New User Acquisition Campaign

Partner Configuration

Enable Appier

1. Go to "APP & ASSETS" > "Partner Configuration" and click "Add a Configuration".

2. If your campaign is targeting Android, choose "Appier - Android" as the Media Partner and click "Go". If your campaign targets iOS, please choose "Appier - iOS".

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The steps for Android and iOS are the same except where noted in the steps below. All screenshots below show the setup for Android.

If your campaign will run on both Android and iOS, steps 3 through 14 will need to be repeated for both platforms.

Set up reconciliation
3. Click the menu button on the right and choose "Reconciliation".

4. In the reconciliation menu, please set the attribution windows. If your changes are different from the default values, please let Appier know.

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The default values for Kochava are:

Impression device lookback window = 24 hours
Impression fingerprint lookback window = 24 hours
Click device lookback window = 30 days
Click fingerprint lookback window = 7 days

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Postback settings

5. On the Partner Configuration page, click the menu on the right and select "Postbacks".

6. Find the Install event, and then click the menu button on the right and choose "Edit".

7. For Android setup, fill in the "APP NAME" and "ANDROID PACKAGE NAME" fields. For iOS setup, these fields are called "IOS APP ID" and "IOS BUNDLE ID".
8. Select All as the "DELIVERY METHOD" in order to share all postbacks (attributed and non-attributed) with Appier. This is required for Programmatic DSP (AiBid) campaigns, and optional for other "CPI" campaigns.

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Receiving all postbacks enables Appier to actively avoid retargeting users that already have your app installed. It also enables Appier to target new users that behave or have similar interests to your existing users.

9. For each in-app event, follow the same steps as with the Install event.

10. Turn on the "SEND ALL EVENT DATA" in order to send detailed event data.
11. For Android setup, fill in "APP NAME" and "ANDROID PACKAGE NAME". For iOS setup, these fields are called "IOS APP ID" and "IOS BUNDLE ID".
12. Select "All" for "DELIVERY METHOD" to share all user data to Appier. This is required for Programmatic DSP (AiBid) campaigns, and optional for other non-programmatic "CPI" campaigns.

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Receiving all postbacks enables Appier to actively avoid retargeting users that already have your app installed. It also enables Appier to target new users that behave or have similar interests to your existing users.

13. Check that the status for each event is "Configured Postback".

14. Go to "Event Manager" menu. For each purchase-related event, make sure that a money icon is displayed for that event. If this icon is not showing, please click the menu button on the right and click "Revenue" to turn it on.

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Create Link

15. Go to "LINKS" > "Campaign Manager" and click "Add a Tracker".

16. Choose "TRACKER TYPE" as "Acquisition" and "MEDIA PARTNER" as "Appier - Android" or "Appier- iOS", depending on the platform that the campaign is targeting.
17. Choose "Custom" for Destination URL type and fill in the appropriate Google Play/App store link.
18. Click the "Save" button.

19. Share the CLICK URL and IMPRESSION URL to Appier.