Kochava - New User Acquisition Campaign

Partner Configuration

🚧

IMPORTANT NOTE - PRIVACY PROFILES

Before proceeding, please set up and enable your corresponding privacy profiles. Please be sure to have ATT opt-out profile (for iOS only) and probabilistic matching settings profile (Android and iOS separately). Privacy profile documentation available here https://support.kochava.com/create-manage-apps/creating-and-editing-privacy-profiles/

This guide does not cover privacy profile setup because it's unique per client and any privacy profile adjustment and setup must be done with your primary contact at Kochava.

Enable Appier

1. Go to "APP & ASSETS" > "Partner Configuration" and click "Add a Configuration".

2. If your campaign is targeting Android, choose "Appier - Android" as the Media Partner and click "Go". If your campaign targets iOS, please choose "Appier - iOS".

🚧

IMPORTANT NOTE

The steps for Android and iOS are the same except where noted in the steps below. All example screenshots below show the setup for Android.

If your campaign will run on both Android and iOS, steps 3 through 14 will need to be repeated for both platforms.

Set up reconciliation

3. Click the menu button on the right and choose "Reconciliation".

4. In the reconciliation menu, please set the attribution windows as outlined in the recommended settings. If your settings are different from the recommended values, please let your Appier point of contact know.

📘

RECOMMENDED ATTRIBUTION WINDOW SETTINGS

Impression device lookback window = 24 hours
Impression fingerprint lookback window = 24 hours
Click device lookback window = 30 days
Click fingerprint lookback window = 7 days

---

Postback settings

5. On the Partner Configuration page, click the expand icon on the right and select the pencil icon.
   1. Make sure you see the Install event, before clicking the pencil icon.

7. For Android setup, fill in the "APP NAME" and "ANDROID PACKAGE NAME" fields. For iOS setup, these fields are called "IOS APP ID" and "IOS BUNDLE ID".
   1. Please make sure the following settings are the same as in the screenshot below:
      1. Delivery Delay: Realtime Delivery
      2. Retry Attempts: 3 Attempts
      3. Delivery Method: All

📘

IMPORTANT NOTE ABOUT DELIVERY METHOD

Selecting All under Delivery Method enables Appier to actively avoid targeting users that already have your app installed. It also enables Appier to target new users that behave or have similar interests to your existing users.

9. For each in-app event, follow the step 5-7 as with the Install event.
   1. Make sure that the status for each event is "Configured Postback".
   2. For each purchase-related event, make sure that a money icon is displayed for that event. If this icon is not showing, please click the menu button on the right and click "Revenue" to turn it on.

Create Link

15. Go to "Engagement" > "Campaign Manager" and click "Add a Tracker".

16. under "Tracker Type set "Acquisition" and under "Media Partner" set "Appier - Android" or "Appier- iOS", depending on the platform that the campaign is targeting.
17. Choose "Custom" for Destination URL type and fill in the appropriate Google Play/App store link.
18. Don't forget to click the "Save".
19. Share the CLICK URL and IMPRESSION URL to Appier.