AppsFlyer - AiBid/New User Acquisition Campaign (For Agencies)



In the following guide, there are 3 dashboard screens that require screenshots.
Please make these screenshots and provide them to Appier.
Providing accurate screenshots helps speed up and ensure the quality of your campaign onboarding process.

Advertiser settings (App settings & Permissions)


For the following steps, please ask the advertiser to do these settings from their dashboard and provide the required screenshot.

  1. Click "App Settings" in the navigation sidebar of your app's dashboard.
  2. Turn OFF "Aggregated Advanced Privacy" (iOS Only).

  1. Scroll down. Enable "View-through attribution via probabilistic modeling" if the campaign will run view-through attribution.



  • Note that if running on both iOS and Android, each app has its own App Settings page that will need to be set.
  • Appsflyer Guideline also recommends advertiser to enable View-through attribution via probabilistic modeling.


Screenshot 1 of 3

Please make a screenshot of the View-through attribution via probabilistic modeling setting, as shown above.

  1. Click "Integrated Partners" in the navigation sidebar of the app's dashboard and find correct agency module.
  2. Enable "Agency permissions".
  3. "Change the Advanced Privacy setting" and "Configure in-app event postback" should be turned ON.
  4. Click "Add event" to add the KPI event. Turn ON "Send events revenue" if the KPI is ROAS related.
  5. Click "Add event" to add all other postback events that can be shared with Appier.
  6. For all events, set the Sending option to "All media sources, including organic".

Navigate to the Appier partner integration module


From this point on, all settings should be done via the agency dashboard

  1. Click "Integrated Partners" on the navigation sidebar.
  2. Click "Find all partners" in the upper right corner

  1. Search for "Appier" via the search bar.

  1. Choose the partner integration module based on what kind of campaign will be run:
    • For programmatic DSP (AiBid) campaigns, choose "Appier"
    • For non-programmatic CPI campaigns, choose "Appier (ADNW)"

  1. Click "Manage integration" on the partner page

Configure postback settings

Appier needs AppsFlyer postback events set in order to measure and optimize campaign performance.

  1. Select Integration.
  2. Turn ON "Activate partner".
  3. Turn OFF "Enable Advanced Privacy (for iOS 14.5+ and later)".

  1. If the campaign will run view-through conversions, turn ON "Install view-through attribution".
  2. Change the Sending option for Default Install postback to "All media sources, including organic".
  3. Turn ON "In-app event postbacks".
  4. Select Lifetime for Postback window.


Screenshot 2 of 3

Please make a screenshot which shows the Install view-through attribution setting and the event postback settings, as shown above.

Setting in-app event postback

  1. Choose "Add Manually".
  2. Choose "Add event".
  3. Select all events that can be shared with Appier.
  4. Set the Sending option to "All media sources, including organic".
  5. If the KPI relates to ROAS, select "Values & revenue".
  6. Save Integration.



KPI: retention rate => af_app_opned postback must be added.
KPI: CPA => The corresponding event must be added.
KPI: ROAS=> Purchase event must be added and "Values & revenue" must be selected.


Screenshot 3 of 3

Please make a screenshot which shows each event's postback settings, as shown above.

Account permissions

Sharing the following permissions to Appier

  1. Select "Permissions".
  2. Turn ON "Ad network permissions".
  3. Save Permissions.

Generate links

Generate the link that will be used in the campaign in order for AppsFlyer to track and attribute events.

  1. Select the "Attribution link" tab.
  2. Copy the "Click attribution link" and provide it to Appier.
  3. For campaigns that will track view-through conversions, copy the "Impression attribution Link" and provide it to Appier.



Please do not use c, af_c_id, af_adset, af_adset_id, af_ad, and af_ad_id parameters to specific values if you want to use "cost API" or "Aggregated Advanced Privacy" mode.



For new user campaigns, please generate the standard AppsFlyer links as described in this guide. Standard links use the URL domains for click attribution links and for impression attribution links. Please do not generate OneLinks for the campaign, but if your campaign requires OneLinks, please describe your goals to Appier.

Term explanations

  • Attribution Link Parameters:
    Adding different c-parameters to different links allows you to breakdown performance along criteria of your choice in AppsFlyer reports. Please check with your Appier Account Manager if you have any questions.

  • Click look-back window:
    A look-back window is the period of time after an ad is clicked or viewed within which an install can be attributed, or matched, to the ad. Advertisers and attribution providers use lookback windows to determine if a specific click or view led to a user’s decision to download an app.