AppsFlyer - App Reengagement Campaign Settings



In the following guide, there are 3 dashboard screens that require screenshots.
Please make these screenshots and provide them to Appier.
Providing accurate screenshots helps speed up and ensure the quality of your campaign onboarding process.

Check App settings

Check each setting under App settings is correct

  1. Click "App Settings" on the dashboard for your app.
  2. Turn OFF "Aggregated Advanced Privacy" (iOS Only).
  1. Enable "View-through attribution via probabilistic modeling" for both OS if you want to run view-through attribution.



  • Note that if running on both iOS and Android, each app has its own App Settings page that will need to be set.
  • Appsflyer Guideline also recommends advertiser to enable View-through attribution via probabilistic modeling.
  1. Turn ON "Enable retargeting attribution".
  2. Select "None".


Screenshot 1 of 3

Please make a screenshot of the View-through attribution via probabilistic modeling setting, as shown above.

Navigate to the Appier partner integration module

Select Appier module to do the following settings

  1. Click "Integrated Partners" on the navigation sidebar.
  2. Click "Find all partners" in the upper right corner

  1. Insert "Appier" in the search bar

  1. Choose the partner integration module based on what kind of campaign will be run:
    • For programmatic DSP (AiBid) campaigns, choose "Appier"
    • For non-programmatic CPI campaigns, choose "Appier (ADNW)"

  1. Click "Manage integration" on the partner page

Setting postback

Appier needs Appsflyer postback event to us if Appier drives any action to the app.

  1. Select Integration.
  2. Turn ON "Activate partner".
  3. Turn OFF "Enable Advanced Privacy (for iOS 14.5+ and later)".
  1. Turn ON "Re-engagement View-Through attribution" if we will run view-through conversions.
  2. Change the Sending option for Default Install postback to "All media sources, including organic".
  3. Turn ON "In-app event postbacks".
  4. Select "Lifetime" for the postback window.


Screenshot 2 of 3

Please make a screenshot which shows the Install view-through attribution setting and the event postback settings, as shown above.

Setting in-app event postback

  1. Choose "Add manually".
  2. Click "Add event".
  3. Choose the events which can be shared with Appier.
  4. Select "All media sources, including organic".
  5. Select "Values & revenue" if the event is related to ROAS.
  6. Save Integration.



Set event to "All media sources, including organic" so Appier can accumulate and analyze the data.
If the campaign needs to optimize ROAS, selecting "Values & revenue" is required.


Screenshot 3 of 3

Please make a screenshot that shows each event's postback settings, as shown above.

Account permission

Share the report/postback setting/fraud report/link setting permission to Appier so it will be easier to onboard/optimize.

  1. Select "Permissions".
  2. Turn ON "Ad network permissions".
  3. Turn ON the following permissions.
  4. Save Permissions.

Generate links

Appier needs the link from Appsflyer to run the campaign.

  1. Select "Attribution link".
  2. Turn ON "Retargeting settings".
  3. Choose to "Use a standard attribution link" or "Use OneLink".
  4. Decide "Re-engagement window" - How long the event will attribute and postback to Appier after the re-open/re-install attributed to Appier.
  1. Copy "Click attribution link" and provide it to Appier.
  2. Copy "Impression attribution Link" and provide it to Appier if you want to run the view-through conversion.

Term explanation

  • Click look-back window:
    A look-back window is the period of time after an ad is clicked or viewed within which an install can be attributed, or matched, to the ad. Advertisers and attribution providers use lookback windows to determine if a specific click or view led to a user’s decision to download an app.

  • Re-engagement window:
    The Re-engagement window is a time period, which starts with a user's re-engagement. During this window:
    The retargeting network is considered the primary attribution of in-app events performed by the user.
    The original ad network is considered secondary.