Airbridge - App Reengagement/Aictivate Campaign

Enabling the integration with Appier

  1. "Integrations" > "Integrated Ad Channels".
  2. Search for Appier.
  3. Select appier.


Creating Ad Link

  1. Click "Create Tracking Link"

  1. Under the Campaign Optimization Parameters, assign parameters as needed.

  1. Turn on Re-engagement Parameter.
  2. Select "True".

  1. Copy "Click" link and "Impression" link and provide it to Appier.


Postback Setting

  1. Move to [Integrations > Integrated Ad Channels > Postback > Delivery Rule]
  2. For postback settings, you may follow below steps :
  • Turn on the events that you want to postback to Appier
  • You can pick between sending all events (including unattributed) to Appier or only Appier attributed events.
  1. Go to [Integrations > Integrated Ad Channels > Select channel > Postback Settings > Delivery Rules]

  1. Click the settings button next to the [Attributed to any channel] field and select the event
  2. Click the settings button next to the [All recurring events] field and select the same event you chose in step 11

After making this change, the selected events will be sent back to this channel regardless of attribution results. We will use this data for campaign optimization.

  1. When you see [All channels] under the [Attributed to] column, it means that Appier should be successfully receiving all postbacks.

  1. In order to enable All-Postback setting Custom Events that are not Airbridge default events, please reach out to Airbridge Support.

Setting Attribution Rule

🚧

Crucial for the performance of iOS campaigns. (Mandatory)

For the outstanding campaign performance, kindly reach out to Airbridge to enable iOS Probabilistic Modeling Matching and request an extension of the matching windows to 24 hours.

  1. Reach out to Airbridge support: [email protected]
  2. Enable iOS Probabilistic Modeling Matching
  3. Request an extension of the probablistc matching windows via click and view to 24 hours
  1. Move to [Management > Attribution Rule > Install]
  2. Click "Edit Window"

  1. Click "Setting by Channel"

  1. For lookback window settings, you may follow the steps below:
  2. Please set it in the following order:
    1. Please select Appier on Channel
    2. Click Device Matching 7 days
    3. Probabilistic Modeling Matching 1 day
    4. View Device Matching 1 day
    5. Probabilistic Modeling Matching 1 day.
  3. Click "Save"

  1. Move to [Management > Attribution Rule > In-App Events]
  2. Click the "Edit Window" in the Attribution Window for Deeplink Open Sessions

  1. Click "Setting by Channel"

  1. Please set it in the following order:
    1. Please select Appier on Channel
    2. Deeplink Open 30 days
  2. Click "Save"

[Reference]
https://help.airbridge.io/hc/en-us/articles/900001039246-Postback-Settings