Deeplink Match/Deeplink Attribution doesn’t rely on ADID.
MMP SDK utilizes deep link parameters to attribute the deeplink open event.
Deeplink Match/Deeplink Attribution is the attribution method usually used in re-engagement campaigns.
When opening an app through deeplink, the attribution info(campaign info, click id) is appended in the deeplink by MMP.
App opens the deeplink by recognizing the deeplink scheme:
App’s deeplink handler deals with path and parameters in the link to open up a specific page or trigger event.
Meanwhile, MMP SDK also deals with parameters in the link to see if there is any attribution info.
In this case,
reftag=abcd12345 is used to attribute the deeplink open event.
Extrat Effort for client to implement additional SDK in deeplink handler:
MMP SDK sends this attribution info to the MMP server which records the deeplink open event as attributed.
Web inventory → App tracking
App inventory(no IDFA traffic) → App tracking
Updated 3 months ago