Deeplink Attribution
What is deeplink attribution and why deeplink attribution is important?
Deeplink Match/Deeplink Attribution doesn’t rely on ADID.
What’s Deeplink Match/Deeplink Attribution?
MMP SDK utilizes deep link parameters to attribute the deeplink open event.
Deeplink Match/Deeplink Attribution is the attribution method usually used in re-engagement campaigns.
How does it work?
When opening an app through deeplink, the attribution info(campaign info, click id) is appended in the deeplink by MMP.
For example:
appierApp://eventpage1?reftag=cyk3zeoKo1Zvz
Step1
App opens the deeplink by recognizing the deeplink scheme:
appierApp://eventpage1?reftag=cyk3zeoKo1Zvz
Step2
App’s deeplink handler deals with path and parameters in the link to open up a specific page or trigger event.
appierApp://eventpage1?reftag=abcd12345
Meanwhile, MMP SDK also deals with parameters in the link to see if there is any attribution info.
In this case, reftag=abcd12345 is used to attribute the deeplink open event.
Extrat Effort for client to implement additional SDK in deeplink handler:
Step3
MMP SDK sends this attribution info to the MMP server which records the deeplink open event as attributed.
How can Appier utilize Deeplink Match/Deeplink Attribution?
Web inventory → App tracking
App inventory(no IDFA traffic) → App tracking
Updated about 1 year ago